It feels amazing to check everything on your to-do list at the end of the day, doesn’t it? But, how many days in a week do you get to do that? How often do you feel accomplished at the end of the day or week for being the best performing real estate agent? While closing deals in the property market takes time, there are instances where you are unable to sell as much.
Whether you have been on the market for long or you are just starting, here are some of the strategies you should employ for success:
· Leverage social media
Social media has opened doors for you to reach your target home buyers fast. The different platforms like Facebook and LinkedIn, Pinterest and Google+ present a large market of people buying condos in Canada. So, instead of shunning social media, you should embrace it.
The most important part of social media is engagement; you should interact with your audience, post useful content, share press released and find subtle ways of promoting property on the market. To make the whole process more effective, include social sharing on the property pages.
You should also use Pinterest boards to offer more and specific information and images of condos and apartments around your home.
· Make it easy for people to contact you
In most cases, an interested party will look for details of the person they can contact even when the property listed isn’t to their liking. So, you should make yourself available by adding your contact details to all pages on your website. Your contact information should be catchy and professional.
· What are your competitors doing?
If your competitors are looking good and getting all the business, then you should learn from them by checking out their website design, content and social media marketing. This form of research will help you avoid costly marketing mistakes. You can also use them for SEO marketing where you’ll get information on the keywords they rank highly for.
· Use Local Images
Which is the best property within that part of the city? The truth is this, in real estate, you are selling more than one house, you are selling that whole town or estate. So, you should share pictures to show the best that that part of the town has to offer.
To capture those images in the best light, you should consider hiring the best photographer or if you have good photography skills, acquire the best photography equipment.
· High-quality content sells
The content on your website, blog and your social media pages will determine how far your market reach gets. Your content should be informative, irresistible, and shareable. You can offer tips, reviews, recommendations, advice and any other real estate related information.
· Virtual tours
Your clients wouldn’t like to waste every day of the week looking at houses they don’t like. So, if you want the best clients who know what they want, you should consider creating virtual tours of the property you are selling. That way, selling property will be much easier. So, make selling easy with comprehensive and accurate property previews.
You can also make an animation video explaining your real estate company and what you can do to your clients.
· Keep your site mobile responsive, fast and navigable
· Leverage the power of email marketing
· Host a real estate webinar and free seminars for home buyers
· Find ways to have a column in a local magazine featuring your company
· Get Testimonials from past clients
Implement these strategies and you’ll be on your way to being the best in real estate.